WP Social Ninja is a social media aggregator that pulls content from multiple platforms into a single plugin – Instagram feeds, Facebook feeds, YouTube feeds, Twitter feeds, reviews from Google and Yelp, and social share buttons. For sites that need feeds from more than two platforms, WP Social Ninja’s all-in-one approach can be more economical than buying separate Smash Balloon plugins for each network.
What WP Social Ninja Covers in One Plugin
A single WP Social Ninja Pro license ($79/year for one site) includes: social feeds from Instagram, Facebook, YouTube, Twitter, Pinterest, and TikTok; reviews aggregation from Google My Business, Yelp, Airbnb, and other platforms; social share buttons; and a notification feed showing social mentions. The breadth is its main differentiator – Smash Balloon charges $49/year per feed platform, so two or more platforms make WP Social Ninja more economical.
Feed Types and Setup
Go to WP Social Ninja -> Feeds -> Create New Feed. Select the platform and connect your account through OAuth or API key depending on the network. The feed builder lets you select layout (grid, masonry, carousel, list), columns per device breakpoint, number of posts, and which post types to include (photos only, videos only, or all content types).
Each platform has its own connection requirements. Instagram requires a Facebook Page linked to a Business account (same as Smash Balloon’s Business connection). YouTube requires a Google API key. Twitter requires Twitter Developer API credentials. The setup steps are straightforward but each platform has its own developer console setup.
Reviews Aggregation
This is where WP Social Ninja differentiates from Smash Balloon. It can pull Google Business Profile reviews, Yelp reviews, TripAdvisor reviews, and others into a unified review feed displayed on your site. Go to WP Social Ninja -> Reviews -> Add New. Connect your Google Business account and select which locations to pull reviews from.
The reviews widget shows star ratings, review text, reviewer names, and dates. Configure filters to show only reviews above a minimum star rating if you want to display a curated selection. For local businesses, service providers, and hospitality businesses, showing positive reviews on the website is a direct conversion factor.
Need help connecting multiple platforms? Describe your setup and get a free estimate.
Social Share Buttons
WP Social Ninja includes social share buttons that work similarly to dedicated plugins like AddToAny or Social Snap. The buttons support major networks, have display position options (before content, after content, floating), and support share count display. For sites already using WP Social Ninja for feeds, using its built-in share buttons consolidates to one plugin rather than running a separate sharing plugin alongside it.
WP Social Ninja vs Smash Balloon Suite
If you need three or more Smash Balloon feed plugins, WP Social Ninja Pro at $79/year is cheaper than three Smash Balloon plugins at $49/year each ($147/year). If you need one or two feed platforms, individual Smash Balloon plugins are more focused and arguably more polished in their platform-specific features. Smash Balloon’s Instagram feed, for example, has more granular Instagram-specific settings than WP Social Ninja’s Instagram integration.