What is Converter for Media plugin?
Converter for Media (previously WebP Converter for Media) is a free WordPress plugin that converts JPEG, PNG, and GIF images to WebP and AVIF format for serving to compatible browsers. Unlike WebP Express, which focuses on the serving configuration complexity, Converter for Media takes a simpler approach: it generates WebP/AVIF files from existing images and uses a smart rewriting method to serve them without requiring complex server configuration changes.
The plugin supports two serving methods: Apache (.htaccess rewriting) and server-side rewriting via the PHP rewrite function — the latter being particularly useful on Nginx servers or environments where .htaccess modifications are not effective. Free features include automatic conversion on upload, bulk conversion of existing media, adjustable quality settings for WebP output, and the ability to delete generated files to start fresh.
Converter for Media Pro (starting at $49/year) adds AVIF conversion (AVIF achieves better compression than WebP), support for images outside the media library, lazy loading integration, dedicated support, and additional configuration options. For sites that want WebP serving without the technical complexity of WebP Express or without paying for a premium image optimization plugin’s WebP tier, Converter for Media offers a clean middle ground. It pairs well with EWWW Image Optimizer or any optimization plugin that does not include WebP serving in its free version.
Need Help With Converter for Media Setup, Troubleshooting, or Customization?
Need help with Converter for Media? Whether you are dealing with errors, broken functionality, styling problems, plugin conflicts, or advanced customization, we can help you fix the issue and get the plugin working properly on your WordPress site.
Get Converter for Media Expert HelpKey Features
- WebP conversion for JPEG, PNG, GIF images in media library
- Serving via Apache .htaccess or PHP rewriting (Nginx compatible)
- Bulk conversion for existing media library
- Automatic conversion on upload
- Adjustable WebP quality (0–100)
Pros & Cons
Pros
- Simpler setup than WebP Express for most hosting environments
- PHP-based serving method works on Nginx without server configuration access
- Free for WebP conversion with quality control
Cons
- AVIF conversion requires Pro
- Images outside the media library not covered in free version
Free vs Premium
Free: WebP conversion, .htaccess and PHP serving, bulk conversion, quality setting. Pro ($49/year): AVIF conversion, images outside media library, lazy loading, priority support.
Common Problems & Fixes
Converter for Media is generating WebP files but browsers are still receiving JPEG — how do I fix the serving?
Check which serving method is active in Converter for Media → Settings → Serving Method. If using .htaccess (Apache), verify the rules were written to your .htaccess file — the plugin shows a status indicator. On Apache with AllowOverride disabled, .htaccess rules are ignored — contact your host to enable AllowOverride. If using PHP-based serving (recommended for Nginx), ensure your permalink structure is not set to “Plain” — WordPress rewrite rules are required for this method to function.
After running bulk conversion with Converter for Media, the conversion shows errors for many images — what should I do?
Bulk conversion errors usually indicate the conversion library (GD with WebP support or Imagick) is not available or the images have unusual properties. Go to Converter for Media → Settings → Converter and check which conversion library is detected. If no library supports WebP encoding, contact your host to enable PHP GD with WebP support (the most common fix). GIF images with animation often fail WebP conversion — static GIFs convert successfully but animated GIFs may not be supported.
Converter for Media is not converting new images uploaded after installation — how do I check?
Auto-conversion on upload should work by default. Check: (1) the plugin is active; (2) go to Converter for Media → Settings → Conversion and verify “Convert on upload” is enabled; (3) upload a test image and check the media library attachment page — the Converter for Media panel should show the WebP file generated. If it is not generating, check your PHP error log for conversion-related errors that might indicate a library issue.
Customization & Developer Notes
How do I regenerate WebP files after changing the quality setting?
Go to Converter for Media → Settings → Conversion Tools → Delete converted files. This removes all existing WebP files. After deletion, change the quality setting to your preferred value, then run bulk conversion again via Converter for Media → Bulk Conversion. This regenerates all WebP files at the new quality level. Note that deleting converted files temporarily removes WebP serving until regeneration completes — browsers will fall back to JPEG/PNG during this period.
Can Converter for Media work alongside ShortPixel or Imagify?
If ShortPixel or Imagify already generate and serve WebP, you do not need Converter for Media — it would create duplicate WebP files. Use Converter for Media specifically for plugins or scenarios where WebP generation is not included. For example: EWWW Image Optimizer free (local compression, no WebP CDN) + Converter for Media (WebP generation and serving) is a fully free image optimization stack. Check whether your existing optimization plugin is already serving WebP before adding another plugin.
Frequently Asked Questions
What is the difference between WebP Express and Converter for Media?
Both convert images to WebP for free, but they differ in approach. WebP Express supports more conversion methods (cwebp binary, multiple PHP extensions, vips) and more serving configurations, making it more flexible but more complex to configure. Converter for Media focuses on GD/Imagick conversion with two clear serving options (.htaccess or PHP), making setup simpler. Both are free. Converter for Media Pro adds AVIF. Choose based on your server environment — Converter for Media’s PHP serving is often more compatible on restrictive shared hosting.
Does Converter for Media affect image quality?
Converter for Media applies lossy WebP compression at the quality level you set (default 82). The WebP versions will have slightly reduced quality compared to the source JPEG at equivalent visual perception, which is the nature of WebP compression. The originals (JPEG/PNG) are not modified — only WebP versions are generated separately. If quality is critical (print assets, medical images), use lossless WebP — set quality to 100, which activates lossless encoding for lossless-type images, though file sizes will be larger.
Can Converter for Media break after updates?
Yes, that can happen, especially on older sites with many plugins. This usually happens when the plugin, theme, and add-ons are updated out of sequence. In most cases, testing on staging catches the issue before it reaches the live site. From experience, backups and changelog reviews save a lot of cleanup time.
What should I check before installing Converter for Media?
Start by checking whether another plugin already does the same job. In most cases, overlap is what creates avoidable conflicts and performance issues. A common issue is installing a plugin because it looks convenient without checking the stack first. From experience, a short compatibility review avoids most of the pain later.